In a report shot entirely on film, NBC News’ Gadi Schwartz tells us about the growing demand for vintage cameras as photography shoots up in popularity. The boom has been fueled by younger generations, social media and a desire to slow down in a hyperconnected world. When setting out to report this story, Gadi realized there was only one way to really do it justice. Take a behind-the-scenes look as Gadi shoots a few rolls with photographer Jason Kummerfeldt in Los Angeles, with their journey captured on a film camera.
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Film Photography’s Developing Popularity With New Generations